In the digital world, the impact of any business is affected by its content. That is why the phrase “Content is the king” is so popular among digital marketers. In this blog, we will learn about content marketing and why it is so important to maintain a good digital profile.
Instead of convincing people to buy your products, content marketing focuses on providing information that will be relevant and useful to your customers. The main aim of content marketing is to provide solutions to your consumers about the issues they face in real life. It could be done for B2B as well as B2C companies who want consumers to know about the solution.
What is Content Marketing
The marketing approach focused on the creation and distribution of valuable, relevant, and consistent content is known as content marketing. It is used to attract new customers and retain the old ones and eventually drive profitable customer actions.
Content marketing will be very effective and useful if you create a documented content marketing strategy. Building a content marketing strategy is not very difficult, however, it is a game of experience.
Regular assessment of your strategy is the key to developing a good content marketing structure. It definitely takes time but always remember, “Good Things Take time”. Assessing your strategy for new and better ways to improve will never hurt. There will always be a scope for improvement which will lead you in the right direction.
Content marketing includes a lot of things like blog posts, web pages, infographics, videos, eBooks, and more. However, just producing content is not enough. You need to deliberately customize your content so that it appeals to your target consumers.
Importance of Content Marketing
Digital marketing will never be possible without content. Content is an important part of your strategy, and it should not be treated as a separate entity. Content marketing is a planned tactic that is made to reach a specific objective.
It also provides a competitive advantage over your competition. Compelling content gives organizations a way to advertise their products or services to consumers who are specifically looking for a product of the same niche.
Organizations that create good-quality content establish credibility which motivates customers to engage and learn more about the product and eventually convert.
You might think that it is just because of the hype of digital marketing and does not have any effect in real life. But that’s certainly not the case, the facts stated below clears the same.
Businesses with blogs get 67% more leads than any other companies.
67% of B2B marketers say that B2B content marketing increases engagement and the number of leads they generate.
88% of consumers accept that branded videos convince them to purchase a product or service.
What Are the Benefits of Content Marketing
Regardless of your business operations (B2B or B2C), a well-crafted content marketing structure will be incredibly useful to attract customers. Let's take a look at some specific ways in which content marketing helps a business to nurture customers.
Grow Brand Awareness
Content that focuses on relevant and important topics will boost your brand recognition. Your brand will be more visible hence increasing the footfall on your websites.
You can use blog posts or social media to join or start a conversation about any trend or topic that you feel is ignored by the industry. You can even present your view on any ongoing trend. This will put your brand in front of the consumers.
Create Demand
You can use content to increase the demand for your product or services. Creating blog posts or long-form content discussing relevant topics not only resonates with your target audience but also creates an urgent need for your products or services.
Attract Organic Visitors
Content optimized for search can help generate organic traffic for your website which increases the chances of sale. While preparing content, conduct keyword research focusing on high-volume keywords that are relevant to your organization.
You can also search keywords related to the problems your product will solve and strategically infuse them within the content.
Generate Sales Lead
A nice way to generate sales leads through content is by gating valuable content behind a form on your website. Using this method, you can get the information of highly relevant customers who are interested in learning more about your organization or your products.
Build Trust
Good content can establish your expertise around relevant topics. It is a great way to build trust among audiences and differentiates you from competition.
You can use long-form content like blogs and go into the depth of important topics demonstrating your expertise.
Earn Loyal Customers
Educational content like tutorial videos about your product can support and delight current customers. This keeps customers engaged with your products as well as your online presence.
It is a very convenient way to retain your customers while keeping them happy. Ultimately this triggers the loyalty factor in customers, and they start feeling associated with your brand.
Types of Content marketing
After learning so much about content marketing, let's take a look at the types of content marketing.
Online Content Marketing
Online content marketing refers mostly to web pages. Any material that you publish on your website is online content. A strong content marketing strategy helps you rank higher in the search engine result pages (SERPs).
Social Media Content Marketing
A lot of businesses have started investing in social media nowadays and why not? Social media hosts 4.5 billion users on a global level. It is almost half of the entire population on Earth. Social media offers various platforms such as Facebook, Instagram, Pinterest, etcetera where organizations can promote their products and services.
There are various genres as well as formats that can be used to represent your brand better than the competition. The best part of social media content marketing is that you have a lot of customization options and there are no boundaries to your creativity.
Infographic Content marketing
Infographics present content, information, and data in an easy way. The purpose of infographics is to create curiosity while providing information. However, a lot of information cannot be placed in graphics as it might lose its charm.
Infographics use short statements, images, and simple words to make it look attractive. It is a great way to communicate effectively with the users. They work very well if you are trying to simplify an educational or complex topic so that the audience can understand it.
Blog Content Marketing
Blogs are a very powerful way to provide complete information about any topic related to your niche. It allows a lot of creative options in terms of purpose and topic. You can do multiple things with a blog like promoting other internal and external content.
It is also very useful for creating backlinks, adding social share buttons, and infusing product information.
Podcast Content Marketing
There are more than 60 million people who listen to podcasts across various platforms such as Spotify and Apple podcasts platforms. Many businesses and media outlets have started creating and sharing their own podcasts.
A podcast can be about any topic and has a lot of scope for creativity. You can decide on other factors such as cadence of episodes, the guests, where are you advertising your podcast and how long the episodes are.
Video Content Marketing
A lot of people prefer learning things from video content. Be it any brand product or service, it can be best explained via a video. It can be shared on different social media platforms, landing pages, or on a co-marketer's website.
Video content has the power to boost conversions, improve ROI and help build relationships with audience members.
Paid Ad Content Marketing
Paid Ads give you a wider reach and allow you to position yourself in all the places you want. They are especially beneficial when paired with inbound marketing.
You can share paid ads on various platforms including social media, banners, and sponsored content.
Now that we have learned so much about content marketing, you might be wondering where you should start. You have two options. Either you can start from scratch or partner with any content marketing agency.
How Unify Wizards Can Help
Unify Wizards is a well-reputed Content marketing company providing its content marketing services to various small and large-scale businesses. We have a team of experts who will provide you with a tailored strategy for your organization.
We believe that businesses have a lot of things to figure out and content marketing strategy will just add to the list.
At Unify Wizards we take it as our utmost priority to make you visible to your potential customers and give a boom to your business.
As we always say, when it comes to marketing, leave it to the wizards.