We all must have heard the phrase, “Content is the King”.
In the digital world, it has been proved that content has the power to create leads. Content provides subtle but powerful ways to help businesses connect with consumers.
Rather than promoting the products directly to consumers, content marketing uses blog posts, videos, and social media to create brand awareness. An extensive content marketing strategy yields significant results.
According to research, content marketing costs 62% less than traditional marketing. In addition, content marketing generates three times the number of leads. In this blog, we will learn how you can use content marketing to drive sales and create a sales funnel.
Steps for Effective Content Marketing
Though content is not totally about selling a product, the ultimate goal is to drive sales. A well-executed content strategy increases conversion rates, generates leads, spreads awareness, builds audience engagement, and establishes authority.
Develop a Strategy
The first step to a successful digital marketing campaign is to develop a strategy based on the best practices. For a business to craft its marketing strategy, the leader should get into specifics about who their potential customers are. This includes finding the target audience so that you can reach the ultimate goal.
A data-driven and clear buyer persona or the ideal traits of their customers should be determined. The business should be aware of its current position and performance. They should also set goals and determine the company’s voice.
Once a business has completed these steps it can easily determine the types of content that will work best for reaching the objective. Every piece of content must be optimized to have the greatest impact.
Schedule your marketing efforts
If you want your digital marketing campaign to be effective, content must be produced and shared on a pre-determined schedule. Scheduling your content is important because every post you upload should be time specific be it day or night.
Content Marketing cannot generate huge ROI if the creation part is done as an afterthought. If you wish to get proper results, it is important to have a plan for content creation and content distribution. Your marketing efforts should include an editorial calendar.
Most companies lack the resources to create quality and quantity in-depth blog posts that showcase the relevance of their products and services. It is often advised that organizations should seek professional help to run a successful marketing campaign.
Use SEO for Your Advantage
“People buy what they see”. This is a very common and old phrase in marketing. It can be considered as the foundation of Marketing. It does not matter that you have the best product, if you are not being seen by your target customers, a downfall is inevitable.
However, in the digital world, there are various methods that can be used to promote your product. When we talk particularly about content marketing, SEO plays a very important role in making you visible to your target audience.
SEO Optimization helps search engines find and analyze web pages while ranking them accordingly. Search Engine Optimization is the key to ensuring that your content reaches the defined target audience.
The basics of SEO start with keywords which are simple search terms used by consumers when they search for a product of the same niche. Some of the content should be based on long-tail keywords which are more particular than normal keywords. For example, “Best Digital Marketing Company in UK”, this is a long-tail keyword that specifies that the digital marketing company should be based in The United Kingdom.
Sometimes they might be grammatically inaccurate but that is done on purpose. Because everybody is not proficient in grammar, and people use the internet as they please. You should make sure that your content has enough keywords associated to your business and customer needs.
Now when we talk about using keywords, make sure that you do not stuff keywords everywhere. There is a way to infuse apt keywords into your content so that it does not feel like keyword stuffing. An effective SEO strategy includes in-depth research that will help you understand the pain points of your consumers and address them.
Call to Action
A Call to Action is very important for increasing conversion rates. This is a marketing term that encourages readers and viewers to be your customers. It can be very simple like “Buy Now!” or “Connect with Us”. The CTA must convey exactly what you want the consumer to do. What action are you provoking, like download, subscribe, shop, or something else. It should be clear in the CTA.
You can use your content to be persuasive and create a sense of urgency. For example, “Limited time deal” can motivate potential customers to act right away. Make sure your CTA stands out on your page and creates a sense of curiosity in the readers or followers.
The website design will make it easy for a consumer to respond and understand the next step. Clickable buttons should be clear about what they will serve. For example, if it leads to a form, it should say something like “Register Yourself” or “Fill the Form”.
Promote Your Content
If your content is good, it will definitely rank high in web searches, however, it doesn’t hurt to give it a little push. Social media offers huge opportunities for effective content marketing. When you are running a digital marketing campaign, researching must be an important element. You have to figure out the choices of social media platforms your target audience uses.
Your team must be proficient in creating posts that grab attention. The post must contain a hook to engage the customers along with information about how they can connect with you. You must also figure out how you will attract the customers to register themselves.
Email marketing is a very traditional and effective way to catch a customer's attention. But make sure that the Email contains information addressing the pain points of your customer. Another very great digital marketing tactic is incentivizing registration. You can offer monetary incentives, coupons, cashback, or anything else in return for registering.
One thing you need to keep in mind is that sharing once is not enough. It is very important to reshare your content across different platforms over a certain period of time. You must have an editorial calendar that is aligned with your target for a month. It helps in scheduling and resharing content which is forgotten very often.
Your content will get across more eyes and create good engagement. A customer who does not read his mail will see your ad on his social media feed. A customer who does not click on your CTA on a social media post might respond when he comes across it on a blog post.
Post Customer Testimonials
If you use real-life customer reviews, success stories, testimonials, and case studies as posts on your social profile, it will bind your followers. This method creates trust and shows your potential customers that you deliver on your promise and are a legitimate organization.
This is considered the best way to showcase that customers trust your brand. This type of content can boost your credibility because your wordings are backed up by real-life experiences. Customer reviews and testimonials can help generate leads, create brand awareness, and establish your authority as an industry leader.
Monitor your Results
Once you have created your strategy and your content is ready, you are ready to start. This is just the beginning because your marketing journey has just started. But if you are ready with a strategy and quality content, you will create a good impression on people.
However, you still need to monitor the performance of your content and check what is working and what is not. Just like you need to do research for new content, you will also have to keep an eye on what kind of content is working well on your social media platforms and websites.
Once you get this information, you can start building your campaigns and create an impact. On this journey, you might have to tweak your course sometimes if you feel like some specific type of content is not performing well. Monitoring results is very necessary and will always help you to keep existing content relevant.
Doing continuous keyword research can yield great outcomes because the search terms your customer uses will change over time. If you do not want to change the whole content, just updating the most recent keywords in your blog can help you stay on top of search pages. This is a very efficient way to get the most out of your content marketing strategy.
Let's Get You Started
Running a full-fledged digital marketing campaign along with your business is not an easy job. This is where digital marketing companies like Unify Wizards come in.
Unify Wizards is a well-reputed digital marketing agency that has a proven track record of satisfied clients. We have properly trained experts who continuously monitor the digital space to look for latest trends that will align with your business.
We believe that every business is unique and so there should be a tailored approach for every business. We make sure that your social identity is well maintained and your content ranks at the top.
All In All, Unify Wizards is a one-stop solution for all your digital marketing requirements. We create content that aligns with your vision and feels relevant to your consumers. We are wizards of the digital world, and we have the magic touch that enhances your brand presence.