Tips to Improve Email Marketing
Have you taken a look at your email inbox? It is chaotic, right? You gave your email as a requiremen...
Email is not a new thing for us. We live in a digital world where email is no new concept. However, what most people aren’t aware of is that it could be used for marketing too.
Email marketing is a powerful tool that businesses use to build a strong relationship with their customers. Email marketing can be used to promote a business’s products and services and sometimes incentivize customers too.
It is a process that can make customers on your email list aware of new products, discounts, and other services. It can also be used to educate your audience on the value and vision of your brand or keep them engaged between purchases. Email marketing has proven to be very efficient when any brand wants to sell its products. It has a high conversion rate and is efficient in selling new products of the brand.
In this blog, we will learn about how email marketing can help your business grow.
What is Email Marketing?
Email marketing is a powerful marketing channel for direct as well as digital marketing. It is a very helpful way to inform your customers about any new product or service you launch by integrating it within your marketing automation efforts.
It is a very important part of your marketing strategy with lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.
Email marketing strategy allows businesses to communicate directly with their audience, generate fruitful leads, and sell their product and services. Because the consumers sign up for this service, there is a high chance that the customer will buy the product.
Achieving high ROI makes Email marketing the most efficient strategy for businesses. With time, email marketing has undergone huge changes. It has moved away from one-size-fits-all mass mailings to more focused and personalized mail with heavy conversion rates. It is all about understanding the consumer's point of view and providing solutions to their pain points.
It may sound time-consuming, but marketing automation and software handles most of the heavy lifting for you. A well-designed email marketing strategy will not only drive-up sales but also help in building a community around your brand.
Now let's Get Straight to The Types of Digital Marketing
Marketing Emails can be promotional or informational. Every marketing mail has a specific purpose in the buyer's journey.
Promotional Emails
Promotional Emails directly present a call-to-action (CTA). The CTA represents a specific action you want the readers to take, whether it is a visiting page or a coupon to make a purchase. Your business sales and marketing strategy determines how often you send this type of marketing mail.
During crucial periods like festival season, you should send more than one promotional email every 24 hours. At normal times you can send an Email at an interval of a few weeks.
Informational Emails
Newsletters are the best example of Informational Email. As suggested by the name, a newsletter provides information about your business. It can be anything like a new product or service, new features in an existing product, or even a new milestone crossed.
If sent on a regular basis newsletters help maintain consistent touch points with your subscribers or customers.
Basically, an informative email is a piece of content that provides updates regarding any upcoming event, launch, sale, or any informative piece that might be affecting consumers.
An Email is considered as a go-to channel for important messages. If there is a glitch on your website, shipping delays, or an outage of system, you can easily convey the message to your consumers so that they can take the necessary actions.
Email is secure, instant, and can match the formal tone of even the most important announcements.
Retention Emails
Retention email keeps the customers satisfied and happy. This keeps the customers coming back for more. A new contact will always cost more than a retained customer, which makes retention email a valuable key to email marketing.
These emails maintain a regular connection between the customers and the brand. You might introduce them to your product, share tips about your product, send surveys, or target uninterested contacts to lure them in again.
Sometimes customers start losing interest in your products. This is the best time to send them the retention emails.
Transactional Emails
A transactional email is an automated mail that is sent to customers when they buy a product or service from an organization. It makes the customer satisfied as they feel important to the organization.
It creates trust too as the customer now has a connection and if something goes wrong with the product, they can get in touch with you. It can be sent as order confirmation mail, thank you mail, product review request, and many more.
These Emails do not represent marketing but are important for customer satisfaction. These immediate messages serve as confirmation of a transaction.
Why Email Marketing is Important?
Email was one of the first means of digital communication. After 50+ years, email marketing is used for promotions now more than ever before. You might think “Who uses Email for marketing today”. Though it is true that social media has emerged as a great platform for marketing, email marketing has several benefits.
Email marketing campaigns can be personalized to a greater extent than those on social media. It is a very cost-effective method when compared to other marketing mediums.
Email marketing is a medium that has the highest conversion rates. This sets it apart from any other marketing medium. Unlike social media, emails are not public discussion boards. Emails are directly sent to the customer's inboxes and are not affected by any sort of algorithm updates.
Email Marketing performance can be tracked easily with any CRM. It improves conversions of social media content too.
After learning so much about email marketing let's get to the benefits of email marketing.
Email Marketing Benefits
Conversions
You can send updates regarding any new product by running a full-fledged email marketing campaign. It boosts sales and improves the reach of the new product. You can also try some techniques such as personalized coupons or special birthday/anniversary offers in welcoming emails.
It is a really great way to re-engage with your audience. You can also send abandoned cart emails that are triggered when a visitor adds an item to their cart but does not check out.
Brand Awareness
The best thing about email marketing is that it allows you to directly reach your audience. It is a one-to-one communication with no barrier in between. It is a curated space that is reserved for favorite brands and publications.
When your brand name is visible in someone’s inbox, it helps your brand stay current in the minds of subscribers. A personalized email marketing strategy is more impactful than any social media post where you cannot be sure if someone has actually seen your message.
Email marketing is scalable which makes it more efficient. It means that an email can be sent to a large number of recipients while remaining cost-effective when compared to other channels.
Customer Loyalty
Email has the power to drive customer loyalty at every stage of the buyer's journey. Be it lead-nurturing, conversion, onboarding, and retention. Email marketing is a necessary tool when used alongside CRM to streamline communication. It is a very powerful way to build a community.
These are some of the benefits of email marketing. But before concluding the blog let's go through some tips that will make your email marketing more effective.
Tips to Improve Your Email Marketing
Stay Yourself
Email marketing is a popular medium, but it has a lot of competition. How do you distinguish yourself in a crowd? Just be yourself.
Use email marketing as a medium to inform your customers in a polite and professional way. Do not use heavy syllabic words as it reduces readability, and the customer loses interest.
Use Engaging Titles
Using interesting subject titles increases the chances of customer interaction with email. But if the customer feels deceived, they are very likely to unsubscribe or to set your emails as spam.
Keep It Short
Every person has access to mail on their smartphones. Keeping the message concise and to the point encourages the customer to read the full mail. If you need to share a huge piece of information, direct them towards a link or a website discussing the issue.
Include CTAs At the Top and Bottom
Just like landing pages, use the CTAs after the first paragraph and at the end. If the customer clicks on the CTA button, it should redirect them to your website. It works nicely if the customer likes the email and wants to get further information.
How Can Unify Wizards Help?
Now that we have discussed so much about email marketing, you might wonder how you can use it effectively. We have tried to cover all the necessary aspects in the blog, but if you feel implementing this will be a hassle, then partnering with a professional email marketing agency can be a huge help.
Unify Wizards is a well-established name in the realm of digital marketing. We have expertise in email marketing services and have a satisfied client base. As an email marketing company, we understand the value of good-quality marketing done through any medium.
Once you partner with Unify Wizards, we will make sure that you do not lag on to any latest trend or topic relevant to your business. You can be assured that your digital presence is taken good care of. This will give you time to focus solely on your business.
As we say, when it comes to digital marketing, let the wizards do their magic.