E-E-A-T, the secret of making your website the belle of Google ball. It is not just another buzz word in the world of infinite SEO terms.
After the recent Google algorithm updates, E-E-A-T has come up as the best way to make your website rank on Google.
In this blog we will learn some ways in which we can use E-E-A-Tand E-A-T and how it is intertwined with YMYL (Your Money or Your Life). It works like a wonder for all digital marketing practices. This is a strategy which will make Google fall in love with your content.
We will also learn about some Google E-E-A-T guidelines which one needs to follow while creating content.
So, let’s dive straight into it and start the journey on E-E-A-T.
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It represents an important framework in the world of Search Engine Optimization (SEO).
It is an extension to the widely used E-A-T principle. It just emphasizes more on ‘Experience’. E-E-A-T is relevant when Google specifically evaluates the quality of content on your website.
Hence, web developers and SEO professionals not only need to showcase their expertise and authority but also their experience in the subject. This is a hidden tactic used by professionals working in the digital marketing field.
You can say that it is needed to gain Google’s trust and improve the search engine rankings.
Let’s Differentiate E-E-A-T & E-A-T
E-A-T was the main foundation of Google’s quality rater for some time.
E-E-A-T was introduced in December 2022, and it marked a significant addition in the process.
The additional ‘E’ for experience refers to the practical interaction and engagement of the creator on that particular topic.
It means that the creator should not only know about the topic theoretically but also have some real-life experiences to share.
Let's understand it with an example.
A medical blog written by a doctor will hold more credibility than any normal person.
Google wants to ensure that readers get the most accurate information. If the source is reliable with personal and professional experience, Google will push it without any second thought.
Now let's stroll through the components of E-E-A-T.
Elements of E-E-A-T
In the world of SEO, ‘Experience’ refers to the knowledge and skills that a website owner or content creator has in their niche.
It's not only about having an understanding about the topic but also about having a real-life experience or involvement with the topic.
In terms of SEO, it means creating content which reflects hands-on experience and showcases actual studies and real-life examples.
Experience is an important factor because it differentiates your content from AI Content in terms of real-world insights and practicality.
Experience plays an important role as one of the major search engine ranking factors.
Google needs content that not only explains the concept but also offers practical advice, different perspectives, and personal anecdotes.
Expertise
Expertise is something which you gain after you have given ample time to your niche. It means that you are proficient enough to handle all the technicalities or processes involved in your field.
If we talk in the context of SEO, it requires creating content which is not only accurate but also provides a deep understanding of the subject.
Updating knowledge is a crucial element needed for expertise. You must be aware of the latest technologies, trends, and updates in the niche.
This gives you a command over the niche and can be used to provide detailed analysis, insights, unknown tips, innovative strategies and many more things that go beyond the basics.
Authoritativeness
The term authoritativeness refers to being reliable and recognized as a valid source of information.
The more reliable your content is, the more chances that your website ranking will be on top.
You can understand it as the reputation of your website on Google. Google will judge your website based on your content and look for information only experts have.
Though it is not an overnight game, it can be achieved by simply upgrading your content, each time you upload something.
If you create high quality, accurate, and useful content consistently, Google will automatically identify your website as a valid source of information.
It plays an important role in adhering to the Google search quality guidelines.
You can also build authoritativeness by getting recognized by peers in your field or receiving citations from some authoritative websites.
You can ask some reputable publications to go through your content and get featured within their content.
Authoritativeness is not only about what you say. It is also about who recognizes you and validates your content.
Trustworthiness
The foundation of E-E-A-T and the factor which affects the credibility and reliability of the website is known as trustworthiness.
It is an important element in the eyes of users as well as search engines in determining the value of a website.
So, we have made a proper checklist of the requirements one should fulfill to demonstrate trustworthiness to Google and the website visitors.
- Secure the site with HTTPS
- There should be no technical errors on the website
- Always provide clear contact and business information
- Have crystal clear legal policies
- Showcase real testimonials and reviews
- Ensure all the content is fact-checked and error-
Relation Between E-E-A-T & YMYL
Your Money Your Life are the pages or websites that have the power to influence the readers. This type of content can impact the reader’s financial stability, health, happiness, or safety.
Google checks these pages to the highest level of precision because they have the potential to impact readers in various ways.
The E-E-A-T and E-A-T search rankings play an important role in determining the quality of YMYL content.
It is because Google wants to ensure that the users receive accurate content which is credible and can compete with the new AI world we are living in.
How Can Unify Wizards Help?
Unify Wizards is a digital marketing agency which has helped various organizations create and maintain a good digital presence.
We have a team of talented professionals who are proficient in all the technicalities of digital marketing. We ensure our team is always updated about the latest trends and practices in digital marketing.
We use an array of techniques to boost your social profile and give you the visibility you deserve.
Our team has a significant hold on E-E-A-T and is proficient with all the Google E-E-A-T guidelines.
We envision making digital marketing easy and accessible for you so you can have the right visibility along with the right customer base.