Unless you have been living under a rock, we are all at this point where we are now familiar with digital marketing and how important it is in this age, especially when it comes to business growth. In short, consumers now rely on digital marketing to learn about brands and products.
With the right digital marketing services, businesses can increase their online visibility and continuously grow. Furthermore, it is so versatile with many strategies and options that boost revenue and drive business success.
In this blog post, Unify Wizards explore the many ways digital marketing can help accelerate your business growth. We will also define the meaning of digital marketing, its benefits, and the factors that produce growth.
What is Digital Marketing?
Digital marketing is the process of creating out-of-the-box digital tactics and channels to connect with customers and it is spreading like wide fire while leaving no page unturned. There is no place without any digital presence and businesses are using it to increase their online visibility and endless growth.
Digital marketing uses search engines, social media, email, and other websites to reach customers. Many businesses also use both traditional and digital marketing strategies to promote their brands, products, and services.
What are Digital Marketing Services?
Digital marketing services deal with providing marketing to individuals and businesses. This includes creating and launching campaigns, building a social media presence, pay-per-click advertising, SEO, website development and many others. Their services help businesses increase online visibility, drive traffic to their website, and boost sales.
The Importance of Digital Marketing in 2024
With digital marketing, businesses are able to reach a larger audience than they could while using traditional methods. It is also more cost-effective and enables businesses to measure their success on a daily basis.
To understand the real reason why digital marketing is important in 2024, here are some of the statistics that have proven its worth:
- Over 5 billion people use the internet daily.
- More than 70% of customers look for products online by first researching with a search engine.
- 90% of Americans buy goods and services online.
- People spend more time and money online.
- More than half of Businesses use social media to reach new customers, drive more leads, and earn more revenue.
The Benefits of Using Digital Marketing Services
It has been clear what the meaning of digital marketing services is, and now we want to discuss how you can take advantage of digital marketing services to seamlessly grow your business.
Let’s look at some of the ways you can use digital marketing services to benefit your business.
Develop Targeted Strategies
Digital marketing services help businesses identify and target specific audiences with the use of personalized and high-converting marketing messages. For example, digital marketers use social media targeting to make sure their ads are seen by a specific type of audience.
Here are some of the parts you can choose to target your brand’s ads:
- Demographics
- Location
- Purchase behavior
- Interests
- Age and Gender
They also use Pay-Per-Click and other SEO strategies to create ads for users who have already shown they are interested in your service. This can be known because the users have searched for specific keywords that are related to your product or service.
To round this up, digital marketing services continuously help businesses do adequate research that they need to understand how their buyers behave and create a strategy that convinces them to patronize the business.
Increase Online Visibility
With digital marketing services, businesses are limitless, and they can achieve everything they dream of. As we all know, billions of people use the Internet on a daily basis, but many brands do not know how to attract this multitude of people.
With the help of digital marketing services, brands can now see in the face of the people who matter to their brand no matter where they are in the world.
Brands can now create a customer base through social media with an opportunity to grow massively over time while reaching a wide audience around the globe. This is applicable to both big, small, and new businesses all thanks to digital marketing services and the development of technologies.
Track Results Accurately
When you partner with digital marketing services, you enjoy the benefits of knowing without a doubt. Receive more feedback about the campaigns they are running for your brand. They also provide you with all the detailed information about who’s clicking on your ads, visiting your website, and following you on social media.
Here are some of the tools digital marketers use for tracking
Google Analytics
Google Analytics is one of the most popular web analytics tools that shows everything you need to know about the people who are visiting your website. With this tool, you can see how your campaigns are performing and can make changes if they are not working like we want them to do. With these analytical tools, digital marketers are able to have a good understanding of what strategy works and what doesn’t, enabling them to redefine their strategies for better results.
MarketingCloudFX
Another tool you can use to refine ad targeting and track the growth of your brand is MarketingCloudFX. This powerful tool tracks your digital marketing performance and gives you suggestions powered by artificial intelligence to improve your strategies.
Continuous Customer Engagement
Digital marketers know the ins and outs of social media and can help you create content that your target audience will love. With this, you do not have to worry about engagement and visibility.
When you continuously put out content that resonates with your target audience, they actively engage with your content and share your brand with their friends and family.
Social media and email marketing also allow brands to interact with their audience, answer their questions, solve their problems, and respond to them promptly. This kind of engagement builds trust and loyalty, stronger customer relationships, and drives referrals.
Drive Website Traffic
Another essential part of digital marketing services is their ability to drive website traffic and lead generation. Strategies like pay-per-click, content marketing, and email campaigns will help drive qualified traffic to your websites and landing pages. It will also increase brand awareness and generate leads that can be converted into sales.
Increases Brand Awareness
Brand awareness is the first step in the marketing funnel that helps introduce customers to a brand. Digital marketing services do an excellent job by creating strategies and online ads that will make your audience very familiar with your brand which can also increase your brand awareness by 80%.
It is important to remember that the more people know of your brand, the more chances you have to turn leads into customers. Also, with the use of strategies such as blog posts, videos, social media posts, PPC ads, and infographics, digital marketers provide a lot of ways for brands to increase their visibility in a seamless and non-disruptive way.
Generate Leads & Improve Sales
Digital marketers create strategies that help brands increase their lead generation and convert website visitors into customers. Wondering how this can boost your sales and revenue? Here are some of the statistics that show this strategy really works:
- SEO leads have a conversion rate of more than 10% when it is compared to the less than 2% conversion rate of outbound leads.
- Local searches with phrases such as “near me,” have a conversion rate of more than 70% most of the time.
- Content marketing increases your website’s conversion rates by 50%.
The Final Thought
Digital marketing is not something any brand can single-handedly handle without the help of digital marketers. They provide different ways and channels to promote your brand using different marketing strategies such as social media advertising, content marketing, PPC, and many more. They also create the plans in such a manner that it will attract your target customers.
Are you ready to reap the benefits of digital marketing services? Reach out to Unify Wizards for all the services you need. Our experts will perform an analysis of your brand and competitors. We will also develop the right solutions to help you get ahead of your competition and achieve success.