As we are moving toward 2024, it is the right time to look back at the most influential social media marketing trends in the year 2023.
From the perspective of digital marketing, social media has the widest reach among youngsters and even the older generation. The role of social media has become prominent in our lives. It is evident by the time we spend on social media daily.
That is why it is only fair to know all the social media marketing trends for a digital marketer. The first step to mastering a skill is gaining complete knowledge and the same goes for marketing. It is the very basis for marketing evolution and an approach that is ahead of its time.
This is also vital because today, everything on the internet has become a cycle where every day there are new trends. It can be a little challenging to keep up with the frequency of the changes and additions.
A business that wants to stay relevant among customers must maintain a brand appeal and trends do it the best. Another standpoint is that convincing the audience gets harder if an organization lacks in staying current with the latest trends.
By now we realize the importance of social media marketing. So, let us dive into various trends that are going to make their mark in the coming year.
3 Major Ongoing Trends
The AI Trend
Today, AI is not a new name, almost every individual is aware of this term. However, the true essence of AI is understood by only those who are highly affected by its emergence. It is a mainstream tool and concept that everyone is interested in.
When it comes to social media marketing it has become a crucial strategy.
Businesses now widely use AI for customer support activities. Right from idea generation to putting it out there for everyone to see, AI is now universally accepted. It can do things in a fraction of the time that a human would take considerable time such as creating visual posts, suggesting hashtags, generating analytics, and monitoring the performance.
Now using AI is not bad but there are some drawbacks as well that can hamper the interest of the businesses. The best course of action is to work with AI and use tools in correlation to human resources to make the best use of it. The reason to not completely rely on a tool like this is that the customers question the authenticity of a brand. They find it hard to trust such a tool.
The Platform Trend
If you have not heard it before, then now is your opportunity to know something more about trends in the realm of social media.
Just like the name suggests, the platform strategy is about various social media platforms. Every user is present on more than five social media platforms. However, for a business, it might be intricate to manage engagement on all those platforms.
That is why the platform trend tackles this issue. According to this, the focus is only on those platforms where there is the greatest number of prospective audiences. Simply, it means to interact only with the target audience. Choosing this trend can prove to be vital for a business.
Utilizing numerous social media platforms is an expensive endeavor. Every platform requires its content which requires a bunch of resources, and this adds cost to the business.
Another aspect is the pace at which the social media trends on the platforms change. Over time keeping up gets tedious and the chances to miss out on changes increase. This hampers continuity and the relevance of the brand.
The ROI Trend
If you are thinking if it is valid to compare social media engagement to ROI, then it absolutely is.
Most businesses consider social media as a platform to make the audience aware and spread the word about their brand. They try to promote their brand with various posts about it.
Here, the importance of understanding this trend increases. People use social media with the motive of entertainment. If something doesn’t spark curiosity or amaze the eye, then it hampers the engagement.
When businesses constantly push their brand, people don’t enjoy it leading to less engagement.
That is why this trend is all about raising your social media standards by posting more customer-centric posts. Rather than pushing the brand to people, shift the focus and improve ROI with a better strategy. This enables brand recognition as it helps in making a brand a household name.
In the digital marketing race, the ROI trend is a game changer among the many social media marketing trends.
As we discussed the major terms, it’s time to explore the vital trends that are going to make a huge shift in the digital marketing landscape.
Some More Social Media Marketing Trends
Text Only Posts
It is undeniable that text-only posts are successful in grabbing the desired attention and brands can use it to their advantage. Even though many text-only apps have come into the market, X still stays at the top dominating the rest of the competitors.
Videos Instead of Posts
Individuals on social media platforms are more likely to open videos than posts. This is a trend to hop on if you are not already doing it. Along with that, long videos are even more likely to generate views and keep the audience on your video for a longer time.
The Number of Shares
Where likes, comments, and followers are a significant part of enhancing engagement, you cannot ignore the number of shares. This is because shares make tracking the actual performance of the posts. Another reason is that views and followers can be fake, but shares are not generally fake.
Platforms Like Mastodon and Blue Sky
If you are not already on these social media platforms, then you might be making a mistake. These platforms are the next big thing. They also create a fediverse and in the coming year, its relevance is going to rise. This is vital to strengthen communication and gather a strong fan base.
The Ultimate Carousel Post
A simple single-picture post is not that appealing anymore. The trend now favors something scrollable. Here comes the mighty carousel posts that have the potential to capture attention and make viewers stay on the page.
Relatable Online Identity
Fun and exciting is the new and latest trend and the businesses that can achieve this identity tend to win the social media game. That is why brands are shifting from a straightforward approach to creating a more relatable identity that appeals to and compels the audience to stay connected.
Social media is a never-ending platform and every moment there are new trends. We discussed some of the most crucial trends of 2023 and the coming year 2024.
Knowing and following the trends helps businesses in creating an identity. However, it is difficult to stay current with these trends, especially in the dynamic landscape of digital marketing. Businesses and companies need a professional to handle their social media platforms. As a result, a brand can deliver the best quality posts and engage the desired audience.
Unify Wizards is the master digital marketing company that offers complete marketing solutions from social media strategies to social media advertising and social media analytics. We are your one-stop solution where following multiple social media trends is easy.