The use of the Internet by many people has a lot of benefits for businesses and makes it easy for brands to reach out to their target audience and build a loyal community. However, with thousands of brands competing to be in front of the same audience, many brands now depend on paid advertisement to achieve their goal.
PPC Services is one of the most popular and efficient online marketing ads in the digital world today. This type of advertising is very common because it helps businesses reach specific consumers and deliver genuine leads in a short period of time. It also creates leads, transforms leads into actual sales, and boosts revenue growth.
In this blog, Unify Wizards takes us through everything you need to know about PPC and how to make it work for you.
What is Pay Per Click Marketing Services?
Pay-per-click is digital advertising displayed on websites or in search results where the advertiser pays a fee each time someone clicks on them. Essentially the goal of the advertiser is to generate targeted leads or sales and drive traffic to their website or landing page.
Pay-per-click marketing services are services that help companies and brands in managing their PPC ad campaigns. They have a team of PPC experts with years of experience who often help in strategizing and minimizing your overall expenses.
PPC advertisements come in different shapes and sizes such as text, images, videos, or a combination. When PPC is done correctly, the fee is insignificant because the click is worth more than what you pay for it. For example, if you pay $3 for every click and make a $300 sale for each, then you’ve made a lot of profit.
How Does PPC Advertising Work?
Although PPC advertising requires deep knowledge and expertise, the process is very straightforward. All you need to do is create your ad, set up your budget and target audience, and then launch it.
- Let's bring down the steps to make them simpler and more understandable.
- Open an advertising account on your preferred platform you want to run ads on. This can be on Google Ads or Meta Ads Manager.
- Set your budget and the amount you’re willing to pay for each click.
- Create your ad copy and include visuals such as images, text, or videos.
- Choose your bidding strategy and add the URL of your landing page.
- Bid the keyword or targeting criteria with other advertisers who are doing the same.
- Wait to see if your ads will be shown and where.
Remember, this is just a general breakdown, the exact process depends on your platform and ad format.
The Different Types of PPC Advertisement
Search Ads
Search ads are text-based advertisements that appear in search engines such as Google and Bing when someone searches for a keyword. These ads are usually displayed at the top or bottom of the Search Engine Results Page and labeled “Sponsored” or “Ad.” Search ads give businesses immediate visibility to users actively searching for their products or services.
Display Ads
Display ads are online advertisements run through Google Ads that appear on websites, apps, and social media. They use a combination of text, images, and a call to action to promote a brand, product, or service.
Display ads are displayed based on the user’s browsing behavior, interests, and other targeting criteria the advertiser selected.
Video Ads
Video ads are digital advertisements that make use of video content to promote a product or service. They are often displayed on websites, and social media platforms such as YouTube, TikTok, LinkedIn, Instagram, and other streaming services. Video ads are effective for storytelling and delivering more complex messages in an engaging form.
Retargeting Ads
Retargeting ads are digital advertisements delivered to users who previously visited your website or interacted with your content but did not complete a desired action.
Retargeting ads work by tracking users’ behavior on a website or mobile app and then using that data to show them targeted ads as they browse other websites or use other apps. The aim of remarketing ads as Google calls it is to drive conversions and sales by encouraging your website visitors to go back and complete the purchase.
Shopping Ads
Shopping ads that are displayed in search results and Google’s Shopping tab. It often consists of visually appealing images, prices, and store names, helping businesses increase their sales and brand visibility. Shopping ads are effective for e-commerce businesses because they target people who are actively looking for specific products.
Get Started with Unify Wizards PPC Services
Are you interested in Pay-Per-Click (PPC) management services or a full digital marketing campaign? Unify Wizards can help. We have a team of talented and experienced professionals in the industry, and we can’t wait to help your business grow digitally.