In the digital era when everything is getting digitized, it is almost a compulsion for businesses to market themselves online. It helps businesses reach out to new audiences in different geographic locations. Social media has become the new marketplace for businesses to promote their goods and services.
It is a very coherent method of promoting yourself in the online realm. Social media is used by many small- and large-scale businesses to spread their reach. It is almost certain that your business will grow, however, the rate of growth will always depend upon the strategy and mostly the product you are offering. This process is known as Social Media Marketing
Social media marketing facilitates the connection between consumers and businesses. It has purposely built data analytics that allow marketers to track how their content is performing and what are the reviews of their customers.
This helps marketers track the success of their efforts and find new ways to engage with their followers. A huge population of users accepts that social media impacts their buying decisions. Marketers have also evolved their game and started considering various options to promote their content.
Why is Social Media Marketing So Powerful?
Social Media Marketing has the ability to conquer the market with three different approaches.
Connection
Social media has given the power to businesses using which they can connect with their customers in ways that were unimaginable before. But there are a variety of avenues to connect with your target audience on different platforms such as YouTube, Facebook and Twitter/X
Interaction
The nature of interaction on social media gives businesses a chance to leverage free advertising opportunities such as eWOM (electronic Word of Mouth). The conversion rate is the highest with word-of-mouth advertising.
When these interactions are happening on social media, they are measurable which makes it easy to understand what image your product is making within the consumers.
Customer Data
A good social media marketing plan provides another invaluable resource to boost marketing outcomes: Customer data. Social media marketing has the capacity to not only extract customer data but also turn this gold into actionable market analysis. It could also be used to crowdsource new strategies.
Social Media Platforms
After learning this much about social media marketing let’s focus on some of the most prominent social media platforms.
With a user base of 1.9 billion daily active users, Facebook is one of the biggest social media platforms and has a wide range of users from all age groups. It is a heaven for marketers as it is spread equally among Generation X and millennials. Facebook marketing works best for brand awareness, advertising, and community building.
It has become an invaluable resource tool for B2C businesses since its launch in 2004. Facebook offers advanced advertising tools along with organic opportunities. This helps business owners to improve their brand recognition and establish their mark in the digital realm.
TikTok
TikTok can be considered as the king of short-form video content. It has a user base of 1 billion active users monthly. The primary audience of this application is Gen Z and millennials. It caters to the needs of both B2B and B2C industries.
The platform saw a huge rise in 2020 and since then, it has not shown a sign of slowing down. It is one of the best platforms for community building. Marketers have placed it in the second position for marketing, right after YouTube.
Instagram has a user base of 1 billion active users monthly. It has a vast audience of millennials and caters to the needs of B2C industries. It is used for sharing high quality images and videos which are generated by users and influencers.
Organizations take advantage of a huge fan base to gain new customers with high-quality images and videos. It provides various e-commerce tools that can be used by organizations to create a better brand image.
Instagram is a preferred choice for companies because users can browse the products and services along with purchasing the same without leaving the app. This gives Instagram an edge over other platforms.
Twitter/X
X is a platform meant to give power to your words. As other platforms focus more on visuals, X focuses on words. It has a huge user base of 211 million active users daily. Most of the audience on the platform are millennials.
It caters to the needs of B2B as well as B2C companies. Twitter is mostly used to maintain public relations, customer service, and build communities.
Since its establishment, Twitter has evolved according to the requirements of the users. It has come up with Twitter spaces, Twitter communities, and Twitter moments to share interesting content with the followers.
With an active user base of 774 million active users worldwide LinkedIn is a platform that is dedicated to working professionals. It can be considered as Facebook’s professional cousin. It is the only platform where its audience is clearly defined.
Working professionals look for new networks and seek out new opportunities. It is ideal for B2B businesses looking to identify key decision-makers and build an industry-specific community.
YouTube
YouTube is the second most visited website in the world. Content marketers consider it the best platform to build communities.
YouTube hosts over 315 million daily active users worldwide. It has a strong grasp on audiences of all demographics. It caters to the requirements of B2B as well as B2C organizations. Organizations as well as individuals use YouTube to expand their reach.
It is famous for its long-form entertainment content. Users tend to stay longer on YouTube because of its grasp on all the different genres. If you need information on any topic, you can look for it on YouTube. This makes it the ideal platform to share educational content.
It hosts 444 million monthly active users worldwide. The primary audiences of the platform are millennials, Gen Z, AND Gen X. It caters to the requirements of B2C organizations.
It is kind of a visual storyboard that allows users to get inspiration for everything from technology to travel destinations to food. About 85% of users accept that they come to Pinterest when they start a new project.
It is not only a great discovery tool, but it also provides a way for brands to build their narrative through visual cards.
How Social Media Marketing Works
After social media platforms like Facebook, Instagram, Twitter, etcetera took off, social media transformed not only the way we communicate with each other but also gave businesses an opportunity to reflect their vision using various mediums.
However, you must have a proper strategy that will take you closer to your vision. The strategy should be targeted towards your existing and potential customers. The action plan is different for every organization however the initial steps will always be the same.
Let's have a look at the initial steps that are required to start your social media marketing journey.
- Your social media marketing goals should be in sync with your business vision
- Identify your target audience and work on their interests
- Analyze your competition and look for untapped market
- Create a calendar for social media content delivery
- Track your performance and tweak the strategy as and whenever required
- Create the best-in-class content
How to Start a Social Media Marketing Campaign
To be a social media marketer you must have knowledge of the field, just like any other field. However, unlike other fields, you can have all the knowledge free of cost. Social Media Marketing is a field of experience. The more time you invest, the more expertise you will have.
To be a good social media marketer you must have knowledge of how marketing campaigns work on platforms like Facebook, Instagram, and other related platforms. It might be a little different on different platforms, but it would be easy once you start indulging yourself in marketing campaigns.
If you are a business owner and do not have any knowledge of social media marketing, you can always start by following the trends. However, if you cannot give time to social media marketing, you can always outsource it to a social media marketing agency.
How Unify Wizards Can Help
Unify Wizards is a well-established social media marketing company with a huge list of satisfied clients. We provide social media marketing services to various small as well as large-scale businesses. We make sure that you have an attractive online profile so that the customers are hooked once they reach your profile.
We will create a proper ecosystem using prominent platforms so that the customers can easily navigate through all your social media profiles.
We understand that marketing is a very essential part of any business and that is why we make it our utmost priority that your profile lure customers to you.
Partner with Unify Wizards and let the wizards do their magic.