What makes you click an e-commerce site instantly when you see it, while you ignore others? While many people have different answers, one of the most common ones is the way the website is designed.
In this digital era, aesthetics is the language that attracts many customers to your website. However, what keeps and makes them patronise your brand is their experience throughout the sales funnel. Creating a seamless website that builds trust makes it easier for visitors to turn into paying customers.
In this blog, Unify Wizards explains how businesses can build a visually appealing e-commerce website design that also performs better and leads to conversion. Whether you are just starting a business or are planning to expand your reach, this blog is your roadmap to success.
Understanding The Basics of E-commerce Website Design
An e-commerce website is an online platform where brands are able to sell products or services directly to consumers. It also allows customers to look at different products, order them, and pay online. It is a place where customers interact with your brand in real time and manage customer relationships.
This type of website also requires a design approach that combines aesthetics with functionality in the development process. Unlike traditional websites, which provide information, e-commerce websites' primary goal is to guide users seamlessly through a buying journey.
Key Components of an E-commerce Website Design
Let's look at some sections that are important when designing an e-commerce website.
Homepage
This is the first page visitors see when they click on your website, and it determines whether they are going to keep scrolling or leave. A good homepage should look welcoming, easy to navigate, and guide customers quickly to what they are looking for.
Product Pages
This part of the website often looks like the shelves in a store where products are displayed for customers to see and choose from. Your product page should be filled with clear pictures of the product, easy-to-read descriptions, and the price. This helps customers understand what the product is and decide if they want to make a purchase.
Shopping Cart
The shopping cart is where you keep the items you love and desire to buy on the website. This section should be simple to use; people can easily add, remove, or change quantities without getting confused.
Checkout
This is the final step where customers make a decision on how they want to pay and where they want their orders to be delivered. When this process is clear and secure, it builds the customers' confidence in your brand and makes them refer you to their friends and family.
Key Design Features for an E-commerce Website
Here are some of the most important design elements you need to focus on if you want your e-commerce website to attract the right customers.
Mobile-Friendly Design
According to statistics, many people use their mobile phones when they want to shop online. This is why it is a must for your website to be optimised for mobile friendliness. When your website is able to automatically adjust to fit any screen, it allows your website to be accessible to multiple demographics. This also increases your sales and makes it possible for customers to browse through your website seamlessly.
Fast Loading Time
No one wants to scroll through a website that takes a long time to load when you click on a product. When this happens, customers are likely to leave your website out of frustration. A fast e-commerce website makes people see what they want on time, keeps them engaged and makes them feel like your brand values their time.
High-Quality Product Images & Descriptions
Customers cannot physically touch, feel, or try your products. That means your photos and words have to do all the convincing. High-quality, clear product images with zoom features allow shoppers to see the details of the product up close. Also, give a clear and short description of the products to help customers understand what they are buying.
Effective CTAs (Call to Actions)
Your customers need to know what to do next, every time they go to your website and find a product they want to buy. Adding a description such as "Add to Cart,” “Buy Now,” encourages customers to purchase the product immediately. This description must be written in bold letters, easy to understand and catch customers' attention when they scroll through the website.
The Bottom Line
Understanding what prompt customers to click a website and shop there is essential when designing your e-commerce website. By implementing these key elements, you can create an e-commerce website that captivates customers, drives conversions, and skyrockets your business revenue.
At Unify Wizards, we specialise in developing unique e-commerce websites that are search engine-optimised and prioritise both aesthetics and performance. When you partner with us, we will help you develop an e-commerce website that is easy for customers to navigate and leads to conversion for your brand.