We all know how the use of mobile phones has been increasing every day over the years as many people expect to find anything and everything just within their mobile phones. Also, according to statistics, more than 60% of the traffic, most digital marketing services have been from mobile devices.
This has established the fact that your business website is the best salesperson, available to the customers 24/7. So, if your website is not user-friendly, it is most likely to divert the users, and they might never return to your website to patronize your business.
Many people come to your website because they come across your content and the products or services you provide. But when your website has a poor layout, difficult to navigate with heavy images, it takes them a long time to load, making visitors leave without getting what they really want.
Therefore, when you are developing your website, you can not only think about what you want, you need to focus on how to satisfy the people who come to your website. When the people who visit your website find it easy to search for what they want around, they will stay longer, know more about your brand and ultimately purchase your products or services.
In this blog, Unify Wizards explains to business owners why their business needs a mobile-friendly website and how it can significantly improve their online presence and customer experience.
What is a Mobile Optimized Website?
Generally speaking, a mobile-optimized website is a site that reformats every detail of the website when someone using a mobile device clicks on the website. It not only displays properly on smaller screens but also makes the website easy to view and read by changing the content size, displaying larger navigation buttons and optimising images according to the size of the screen of your mobile device.
A successfully mobile-optimized website should feel seamless for the mobile user. For example, you can use your mobile device to visit Amazon, and you will see every product clearly. This seamless functionality is very intentional and it's a result of mobile optimization.
key Features of a Mobile-Optimized Website
Responsive Web Design
Responsive web design is a design approach that enables your website content to respond to any kind of device used in navigating it. These include desktops, smartphones, laptops, iPads and many more. Websites with a responsive design will seamlessly change in order to appear perfect on the end-user’s device, no matter the size of their device screen size.
Mobile-Friendly Navigation
With many people now using their mobile phones to search for almost everything online, every website that wants more visitors needs to optimize its website for mobile devices. A mobile-friendly website is very functional as it displays properly on smaller screens and keeps the essential links visible without cluttering the screen.
It also has the following features:
- Easy-to-read text
- Mobile-friendly navigation
- Visible and touch-friendly buttons
- Faster download time
Performance Optimization
Generally, performance optimisation is when your website is enhanced to load and display quickly on mobile devices. When you look at the statistics, you will clearly see that many people visiting a website will be discouraged and leave if the website does not load within three seconds. So, improving the time it takes for your website to load gives it a better chance of people with mobile devices visiting it.
The following are common ways to optimize your website performance:
- Use compressed files
- Stay away from pages with too many RTRs,
- Create Accelerated Mobile Pages (AMPs)
- Cache pages whenever it is possible
Content Optimization
The content on your website is also a part of the reason people visit your website therefore it must be optimized. Content optimisation is the process of improving the content on your website for easy reading on mobile devices. It is making sure the content on your website is easy to find and read by mobile users. Keeping this in mind will increase your Search Engine Optimisation (SEO) ranking and make it reach the largest possible target audience
The Benefits of a Mobile-Optimized Website
Better User Experience (UX)
This does not require a lot of explanation if you’ve ever opened a link on your mobile phone to visit a website and you have had a very bad experience. You know exactly how unpleasant and frustrating it can be to go to a website and not be able to easily navigate it via your phone. Surely, the website owner is at risk of losing visitors with this bad experience.
According to statistics, more than 60% of mobile users in the past 12 months have experienced problems when browsing websites with their phone and this has made them abandon the website page for another faster one. We believe no business wants their website to be a place where users are always frustrated, as it is going to affect your content marketing strategies. So, you must make sure it works perfectly on a mobile device.
To make your user experience seamless, visitors need to be able to read your web pages with ease, click links without zooming in, and go back and forth within your website on their screen. When you don’t provide a good user experience, people who visit your website will leave and never return and this can affect your brand awareness online.
Boosts Search Engine Optimisation (SEO) Rankings
Mobile optimisation plays an important role when it comes to how Google rank your website. Websites that prioritize their mobile visitors are rewarded by Google with better visibility in the search engine results page. With Google now factoring in a website’s mobile SEO, this means that if your website is not optimized for mobile use, it will actually affect your SEO negatively and there will be no organic traffic for you.
Search engines are now focusing on websites that are mobile-friendly because of the growing population of mobile users. This process improves the website's chances of ranking higher in search results, making it easier for potential customers to find their business online.
Attract More Local Customers
Mobile optimisation is extremely important to local SEO and boosting your digital marketing services. When people around your business area search for queries with their mobile phone on the go when looking for a product or service you provide, your business will always show up. They are more likely to stop at your store if they are near your physical location and make a purchase. When you have bad mobile SEO, it eventually equals poor local SEO, potentially affecting your ability to attract customers who are in your local area.
Increase Time Spend on Website
When you provide a good user experience for your mobile users, they will eventually spend more time on your website and engage with your content. Also, the longer they spend on your website, the more likely they click on CTAs, drop a comment, purchase a product or become a returning customer.
The Bottom Line
Are you part of a business owner who is still overlooking the importance of mobile optimization? You are really missing the very best way your business can grow and get results from all your social media marketing. When you solemnly focus on mobile-optimisation on your website, your website will have a better chance of ranking higher and continue to grow as a leader in your industry.
Grow Your Business with Unify Wizards
Are you finding it hard to build a unique identity in the growing digital marketing world? Mobile optimisation can change the game for your business and website. But you need a professional to make it happen and Unify Wizards can help you with it! Partner with us to elevate your brand’s visibility by optimising your website.