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In today’s online world, local link-building is important for businesses that want to dominate and be known by customers in their immediate local area. Instead of trying to get backlinks from popular and big websites, you can achieve your goal by targeting websites and people who are focused on your community. With this strategy, your website will not only be trusted but also improve how it shows up in local searches.
In this blog, Unify Wizards, an SEO Agency in UK explains various local link-building tactics. These methods will help you become more visible in your community and show up better in search engine results, helping you to reach more local customers.
Helpful Link-Building Strategies
Create Business Listing
Business listing is the process of providing your business’s name, address, and phone number online so that customers can find you online and in real life. This strategy is important to boost local SEO rankings and also indirectly helps you get more backlinks from other local websites that are linking to your Google My Business optimization.
Study Your Competitors
Studying your competitors is one of the best ways to build links and there are SEO tools like SEMrush, and Ahrefs that can provide you with everything you need to know. While going through your competitor's website, check the trends they jump on, and the types of websites they are linked to know if they are local news sites, blogs, or directories.
Also, look at their content plan to know the type of content that resonates better with your local audience. By understanding how your competitors succeed, you can use the same methods and links to connect with the local community and increase your online presence.
Submit Guest Blog
Guest blogging is the process where you write blogs and articles for other websites within your industry. This approach is a great way to build trust, establish authority, and most importantly, create backlinks to your website.
Start by researching websites in your area that have good backlinks and suggest writing articles and blogs that their local audience will resonate with. Remember to ask for a link to your website.
Work with Local Influencers
Many social media users are more connected with nano influencers and local bloggers. Partnering with them to let people know about your business will help build your business reputation and increase visibility. Many local bloggers also have emails they send to their loyal followers weekly and they can include a link to your website in their emails.
Partner with Local News
Everyone loves to read an interesting and compelling story so why not take advantage of your local newspapers, radio stations, TV channels, and blogs? Appearing in local magazines and websites lets more people know about your brand and gives you links.
With a lot of misinformation generated in this era, many people now turn to their local for the right information, and getting mentioned in it can make people in the community trust your business.
Host or Talk at a Local Event
Hosting and speaking at local events build your business reputation in the community and helps you get valuable links to your website. When you host events, people get to meet you and know about your business.
Business expos and seminars are often advertised on the internet and being a guest speaker at one of the events gives you a special space on the event website to talk about your business which often includes a link to your website.
Make Use of local SEO
Local SEO is all about ranking in your local search results by optimising your website for local keywords. When people in your area search about your industry on Google, your website should be part of the ones that show first in the query. You can achieve this by including local keywords in the title tag of your website's homepage or landing page.
Sponsor a Local Organization
Giving back to your local community through sponsorships is another great way to boost your local linking and build a trustworthy relationship with your community. To do this, you may sponsor a local event or provide scholarship funds for people who currently live in the area.
Many non-profit organizations often have pages that show their sponsors and link to the websites of companies that support them. This is a great opportunity to enhance website traffic because people will link back to your landing pages or other content.
Create Content that Resonates with People
One of the best ways to get links to your website is by posting useful content that people will want to link to on their own. Therefore, concentrating on local topics will put your website at the top of Google ranks, helping you to get more backlinks.
Partner with Local Businesses
Another strategy to build local links is by networking and collaborating with local businesses or hyperlocal link-building agencies within your locality. Find a business that shares the same goal as yours in another industry within your locality and create a mutual promotion agreement:
You can also showcase your local partners on your website and ask them to feature you on their website too. Help each other grow by working together to organize events and create loyalty programs that will work for both businesses.
Post Quality Image
Using quality pictures draws more attention on your website and social media, making it easier for people to share your content thereby increasing your local links and improving your online visibility.
When you post eye-catching content with infographics and pictures of local landmarks, it makes local websites and bloggers share the link to your website. Start by doing keyword research on what images people are looking for, share the image on free websites in your community, and add a link to your website it.
Perform Local Keyword Research
This may look very simple, but it is very important if you want people in your local area to find your content and link to your website. Searching for keywords people in your area are searching for on Google by using tools like SEMrush or Ahrefs will give you the answers you are looking for.
This keyword will also help you rank better and increase the likelihood of receiving backlinks from non-competitive articles that cover similar topics.
Apply for Local Awards
Many local news outlets have award sections and often give awards to the best local businesses in the community. By applying for the award, your business builds trust, features on the local news, and press coverage that also highlights the link to your website.
Local Citations
Local citation is when your business name, address, and phone number are mentioned on the local business lists, news websites, online discussion sites, social media pages, and similar places. Citation links can be very helpful for local SEO as they help Google confirm that your business is real and in the right location. It also allows your business to show on the local map when anyone searches for your niche.
List Your Business on Alumni Pages
Many educational institutions have alumni pages on their websites where they talk about success stories or local businesses owned by former students. By sharing your business details on the website, many people will get to know about your business which can give you a quality local backlink.
Content Repurposing
Adding new relevant keywords and information to your existing content can really make it rank higher on Google, increasing your backlinks along the way. Contents are posted every day but the ones with relevant information are often seen by people. So why not take this advantage to repurpose all your website content and make it up to date for your website visitors
Broken Link Building
Broken link-building is the process of finding broken links on other websites, giving you an opportunity to replace them with your website link. In simple terms, it means helping website owners detect and report their non-functional links and telling them about your relevant content as a replacement for the link.
Unlinked Brand Mentions
Unlinked brand mentions are the process whereby your brand or content is talked about on another website but, without a direct hyperlink leading back to your website. Although this does not automatically give you organic traffic, it is a useful link-building strategy, and you can turn unlinked brand mentions into backlinks.
Identify Lost Backlinks
Keeping a close eye on your backlinks by using tools like Ahrefs, and SEMRush is important as they allow you to track your backlinks and identify the ones you have lost. You can easily replace those links to get more backlinks to your website in the long run.
Q&A Sites Linking
Q&A site linking is the process of including relevant links from your website to question and answer pages. Many people go to these sites to ask questions and get answers from other members of the forum. By putting yourself on there, you get the opportunity to: build valuable backlinks, connect with others, and drive referral traffic to your website
In Conclusion
Building local links is all about creating relationships with other businesses in your community. It is also important as it helps Google understand where your business is located and ranks you higher for local search queries.
Do you need an SEO Agency In UK to take care of your website link-building? Unify Wizards is a digital marketing company with expertise in link-building. We are dedicated to helping our clients improve their rank on different search engines with massive growth in their online presence. Partner with us today and experience skyrocketing growth with your brand. In today’s online world, local link-building is important for businesses that want to dominate and be known by customers in their immediate local area. Instead of trying to get backlinks from popular and big websites, you can achieve your goal by targeting websites and people who are focused on your community. With this strategy, your website will not only be trusted but also improve how it shows up in local searches.