According to statistics, there are over 26 million E-commerce websites, increasing the competition more than ever. That is why many e-commerce owners are looking for ways to stand out from the competition and generate more traffic to their websites with the help of SEO Services.
With more than four billion internet searches daily for e-commerce products, ranking high in the search engine plays an important role in the success of an e-commerce website.
To prove to Google your website deserves to be displayed at the top of the search engine rankings, you will need to prove that your brand is trustworthy and credible. The best way to achieve this is by getting backlinks from other relevant, trustworthy websites. This also brings more traffic naturally to your online store.
In this blog, Unify Wizards talks about proven strategies for e-commerce link building and why it is important to rank the most on the Google search engine.
What is E-commerce Link Building?
E-commerce link building is the process of getting links from other websites and leading to your e-commerce store. With the rise of the use of artificial intelligence in content creation, many websites now have similar quality and quantity of content and search engines need to find another reliable way to rank this content. With backlinks, your website has better authority and search engines use it to determine a website’s credibility.
Strategies for E-commerce Link Building
Add Value to Other Websites
Talking to other website owners that your link will add value to their website is a great way to build links in E-commerce. Start by looking for articles where a reference to your website could add value. Then reach out to the website owner with your proposal and you will receive a backlink as part of their citation.
The most important thing is to discover the type of content that will get you those links. You can use Semrush or Ahrefs to see which websites have many links until you have a list of possible options.
Now that you have some leads, you need to create content so that people will love and share. For example: make your content relevant and add pictures.
Make Your Website Visible
Do you want to build more links to your website for E-commerce? Then you also need to increase your website visibility. The best way to achieve this is by investing in SEO Services, which consists of creating strategies that will drive traffic to your website.
Provide E-commerce Solution
Providing solutions for your E-commerce niche is a good way to get backlinks and bring in the right visitors to your website. But you need to find out about the problems your audience is facing with your products or services. This is how you stand out from other online stores and make sure your customers are satisfied when they visit your store.
Take Advantage of Social Media
Being active online and engaging regularly with your community is one of the best social media link building tactics for your website. Having an online presence for your brand will increase your audience, boost views, and lead to new links over time.
Check Your Competitors’ Links
One of the best ways to know the right method for link building is by spying on your competitor's backlinks. With this, you know the type of content and keywords that bring them the most traffic.
You can also use SEO tools like Semrush to better understand the type of content to create that will generate links, and the websites to reach out to.
Track Your Website Links
Apart from making sure you have a healthy backlink; it is important to keep track of your links to know who is contributing to your backlink profile. This helps you to focus on the relevant industry when creating content.
Submit Guest Post
It's no news that guest posting is an SEO strategy that provides high quality backlinks. However, with website owners receiving countless pitches daily, you need to provide valuable guest posts to get your pitches accepted. With this, you can rest assured that you get a valuable backlist from the website.
Industrial Partnership
Partnering with others in the industry is a great way to attract more visitors to your website. It also helps to gain more links to your website. However, finding the right partners can be difficult and many that share your vision might not want to collaborate with you. So, you need to show your potential partners that your strategy will earn them a lot of value for them to work with you.
Product Reviews
Reviewing your product is another great way to get links to your website. You can start by reaching out to bloggers or influencers working in your field to review your product.
Some might want to get the product for free to give a review about i t and others might want to get paid. But do not forget to follow Google guidelines as paid reviews and posts need to be labelled, and the link should have a “sponsored” tag.
Unlinked Brand Mentions
Unlinked brand mentions occur when someone talks about your brand, product or services on their website without attaching the link to your website. Finding brand mentions that do not include the link to your website is a great way to get high quality backlinks.
Create an alert in Google for your business to get a notification when someone writes about your brand online and you can ask them to put a link to your website.
Podcasts
Many podcasts often write summaries or descriptions of the podcast episode when posting the content. These summaries usually include links to products, partner websites, and many more. Search for podcasts that relate to your field and reach out to them for partnership. You can choose to sponsor one of the episodes in return for a link to your website.
Partnership with Experts
One of the current trends in content creation is partnering with experts who have experience in the niche of your product and services. Working with them helps you build trust and create better connections with your audience. For example: If you sell baby products, partnering with a paediatrician to talk about how to take good care of your babies will increase your credibility and drive traffic to your website.
Create High-Quality Content
According to SEO services, high-quality content is one of the organic ways to drive traffic to your website. Good quality content is often better than quantity when it comes to link building for an e-commerce site.
According to statistics, high-quality long-form content generates more than 70% of website links than shorter ones. Also, content that talks about the “why” and “what” and FAQs, generates 20% more backlinks. Research topics that cover niche websites and talk about expert opinions also generate more backlinks.
Share Content on Forums
A forum is a place where people with different questions often go online for answers. This makes them a useful link-building strategy and a valuable way to get more traffic to your blog post.
All you need to do is research for a few forums in your industry, answer a few questions there and drop a link to your website. This approach increases the chances of people linking to your website for more information.
Here are ways to get credibility and build trust in a forum
- Contribute to the conversation by answering comments
- Give tips and advice on relevant topics.
- Follow the forum rules.
- Drop a link to your website as an extra resource.
Perform Broken Link Building
Broken link building is the process of finding broken links on other websites and suggesting you post as an alternative. The process is a simple and easy way to earn links from other websites. and requires less effort.
All you have to do is create a blog that is relevant to the website and prove your value. Then send an email to the website owner about their broken link, while providing your blog as an alternative for that broken link.
Reclaim Link
Link reclamation is the process of reclaiming lost to your website especially when you know it was removed. You can also do this when a blog post or big website mentions your brand name but doesn’t add a link. All you have to do is email them and ask for proper credit to the relevant page.
Include Infographics
We are in a digital age where many readers' attention is drawn by captivating infographics. So, creating attractive infographics can be a good way to get valuable links weekly. Also, when you add infographics to informative and interesting articles, it makes a great piece for guest posts. Using infographics on your social media post rather than just writing makes it get more links from both your audience and bloggers.
Closing Thought
Link building for E-commerce is all about driving traffic, increasing visibility, and ultimately converting those visitors into customers. But it can be a challenge without the right SEO Services. Focusing on the strategies above will help improve link-building and improve your online visibility.
The best ecommerce backlink should come from a well-known website that is related to your business. Getting links from popular blogs, and product review websites increases your credibility and how well your website does in search results.
Looking for SEO Services that can develop strategies for your E-commerce link building? Unify Wizards is a digital marketing company that helps businesses transform their digital presence in the best way possible.
We will provide customised solutions tailored to your brand and website. Contact us today to increase your website visibility and start getting the backlink you deserve.