“Overdoing sweetness can cause destruction”
There are 3.5 billion searches done on Google every day. All kinds of devices are used to perform the searches. The results displayed on top of the page are the ones that dominate searches. Now the question arises, out of billions of pages and websites, how does Google select the best results?
Well, there are multiple techniques one can use to get the top rankings in Google's search. However, most of the pages are dependent on link-building for their SEO. It works very well, however, as time moves ahead, these techniques are getting old and people are developing new ways to rank their pages on Google. In this race, many people have started overdoing link-building with the intention of getting the top ranks. What they fail to understand is that while they are overdoing link-building, they are neglecting other factors that are equally important for SEO.
In this blog, we will try to understand why link building is not enough for web pages to rank in the top searches. Let's start digging.
What is Link Building
Let's start with the basics of Link building. First, we must acknowledge that link building is very important for SEO. Link building is a process in which we build hyperlinks from other websites that will redirect the user to our website or page. It makes navigating the pages easy for users.
Link Building helps search engines crawl through pages and determine what counts as a good link. It can improve the website’s authority and credibility. Link Building helps in driving traffic to the websites, hence increasing the footfall, which means that Google will consider it as a good result. Websites that have more backlinks will always rank higher on Google.
Links have a direct relation with your domain authority. Domain authority is an invisible score that represents the site’s trustworthiness. If your domain authority is high, Google will consider your page as a genuine source. It will improve the rankings of your website and make it visible in the relevant searches.
The back-end system made to evaluate link quality is pretty complicated. It is safe to say that the more authoritative links you have, the higher will be your domain authority. If you can build links from websites that already have high authority, you can accelerate your domain authority.
Link building is very useful to improve the rank of your page however, if you are only focused on link building, it might hamper the performance of your website. It is quite understandable that the domain authority will not increase without active link building, but if all your attention is invested here, there is a high chance that it will decrease the genuineness of your website.
Other SEO Essentials
If you invest all your focus on link building, it means that you will give less time to other SEO essentials such as keywords, On-site SEO etcetera. Let's understand why these factors are important for a good SEO outcome.
Keyword Research
As we discussed earlier, domain authority can bring your web page to the top ranks of relevant searches, but what are these searches? These are the keywords or words that a user types in the search box when they are searching for anything.
Keywords can be words, sentences, phrases, or any other input to obtain a certain result. These words can be mistyped or misunderstood while typing in the search box.
You must make sure that you do your keyword research properly. It includes all the keywords that users can or may use to reach your page. If you are not aware of the keywords your strategy will be aimless. You need to aim for particular keywords to enhance your reach and increase the growth of your website.
If you cannot figure out the keywords your domain authority will not improve. It might also be possible that the value of your page decreases with time. You will not be able to attract organic traffic to your website.
Technical On-Site SEO
The working style of Google is such that it rewards websites that are technically and functionally optimized. The better your site works, the higher it will rank on Google.
If your website is user-friendly, smooth, and loads easily, there are very high chances that it will rank on the first page if not at the top of the search.
All the links in the world cannot cover the fact that a website is not mobile-friendly or takes too much time to load. Technical On-Site SEO should be embedded in a long-term strategy.
On-Site SEO
A content creator should use the full potential of the website by infusing keywords, phrases, or any other piece of information that can be used to improve the ranking.
It is often said that on a website content is the king. This is a huge opportunity to optimize the content according to the top standards. It will automatically improve your domain authority.
Strong on-site content serves as a focal point for the link-building strategy. If you are not using this strategy to improve your ranking, you will definitely have a hard time building high-quality links.
Negativities of Link Building
If you do not give enough time to other features of SEO, the page will not rank higher because it lacks optimization. It is possible to build high-quality links, but it is also important to attract links whenever possible.
Google might penalize your website if they feel like you are a part of any link schemes. Naturally attracted links come from a variety of sources that ultimately binds your authority.
If your content is not up to the mark, it will never generate natural links. You will be totally reliant on manual link-building, but still, you will not get the footfall because your content is not engaging and relevant.
Link building is a very important factor in maintaining SEO, however, we should not give it our maximum time. It is not the only aspect of SEO that we should focus on. In SEO there are multiple factors that are accounted for while preparing content.
Factors Affecting the SEO of a Website
Now that we have learned the pros and cons of link building, let's have a look at some other factors that are important to produce good content.
User experience and SEO
Search engines have the power to determine if a website will be a good experience for the users or not. When we keep that in mind, making a user-friendly website becomes essential. If a search engine figures out that your page is not user-friendly, it will not rank your page at the top.
While making a web page it should be kept in mind that the website should be designed according to the users and not the search engine. Serving the user with a great experience should be a priority for every content creator.
Search engines are totally dedicated to serving the users. If the engine keeps users at its center, so should content creators.
URL structure
You must ensure that the URLs of the websites should be clean and clear. It should contain keywords from the page it directs the user to.
Optimized for Smartphone
Make sure that your website is easily accessible on your smartphone as most of the people are going to use a mobile device to get to your website.
How Can We help
Unify Wizards is a well-known experience holder of SEO. We have a satisfied client base who use our services to maintain their online presence. All these clients have seen massive growth in the recognition of their brand.
Unify Wizards has a team of dedicated experts who can help you improve your rank on different search engines. We believe that the online presence of any organization should match their vision. All our clients have seen an expansion of their brand after partnering with us. You can too.