Are you an entrepreneur trying to convert your clicks into paying customers? We've got a marketing strategy for you that will help you increase your Return on Investment- Pay-per-Click.
According to statistics, PPC marketing is able to give you an ROI of more than 100%. It will surely return $2 for every $1 spent, making it a must-try strategy.
Pay-per-click marketing is an effective digital advertising strategy that helps businesses reach their target audience and drive traffic to their websites. However, it can be very tricky for beginners as it is more than just setting up ads and bidding on keywords.
Therefore, in order to increase the return on investment from your PPC, it is important to prepare well-planned campaigns to maximize profits and avoid any problem that leads to wasted clicks.
In this blog, Unify Wizards delves into different tips and strategies that will help you build PPC campaigns that will give you a better ROI.
What is PPC?
PPC marketing is a form of online marketing in which digital marketers pay a fee every time someone clicks their ads. This also means brands pay a fee to have their website rank higher on the search engine result page when someone types in specific keywords or phrases.
With PPC management, businesses are able to reach their target audience and drive relevant traffic to their websites. However, running a successful PPC campaign is more than just bidding on keywords. You need to learn how to optimize your campaign for better ROI.
The beauty of PPC is that it does not favor any brand or business, this means brands can only compete with one another for ad space based on how much they are willing to pay per click.
When done right, PPC is a cornerstone for the success of digital advertising campaigns because it provides immediate visibility, quality leads, and a measurable way to drive traffic to your website.
Why Should Businesses Choose Pay-per-Click Marketing Strategy?
With many big brands leading in many industries, relying only on organic traffic to overtake them will never be enough. Not to mention the fact that SEO can take months or years to give you the result you desire when you are competing against the biggies of the industry.
But PPC ads allow you to generate effective and organic traffic to your website as long as you have the budget. According to recent statistics, there is an increase in the return on investment of PPC campaigns.
This ultimately shows that PPC offers a targeted, and cost-effective solution while complementing other online marketing strategies like SEO, content marketing, and social media.
What Are the Different Types of PPC Ads?
Let us look at the different types of pay-per-click ads you can use to promote your business and drive traffic to your website:
Search Ads
Search ads are one of the most common PPC ads that appear in search engines like Google when target keywords are used. These ads show up above your organic results and are marked as “Ad”.
Search engines always provide results that will most likely want you to make a purchase, and targeting this keyword with PPC ads is a great way to put your business out there. PPC can also show up in other formats such as images, and a series of carousel ads at the top of the page.
Social Media Ads
With billions of users on social media platforms, advertising on them is a smart move for any business that wants to thrive in this era. With this huge audience, chances are there are many social media users who are interested in your products and services. So social media is a great place to use PPC ads.
With social media ads, you are able to target your perfect audience based on demographics, age, interests, location, and many more. This brings more customers to your website while increasing your brand awareness.
Display Ads
Display ads are a great option if you want your brand to be seen by a lot of people. These types of ads are the ones that appear like banners, images, and text on websites when you are browsing through them. They are great for increasing brand awareness and increasing your brand visibility.
The Benefits of PPC Marketing
Immediate Website Traffic
Most marketing strategies depend solely on organic traffic for their target audience to see their website. As we all this can take weeks, months, or even years to fully come to pass. That's why a PPC campaign is often advised, especially for small and upcoming businesses in a very competitive industry.
Although, there is a lot that goes into creating a PPC campaign and you also need a professional digital marketer to make it successful. But once all this is done, it is time to start bidding for your target keyword and your ads will be immediately visible to new people.
PPC Marketing is one of the fastest and most reliable ways to generate traffic to your website within a short period of time.
Guaranteed Search Engine Visibility
Search Engine Optimization is a very powerful tool that can make your website rank high in the search engine pages when keywords that are related to your product or service are used. However, this process is very long, competitive, and is not completely guaranteed.
But you can take advantage of PPC ads to get your website to rank better on search engines if you have the budget. This will surely give you an immediate result as you will see news visitors flocking to your website in no time.
You Have Total Control
With PPC, you have total control over your campaign such as the keyword, audience, and amount you are willing to bid for. You can also direct traffic to your website, a product page, or a landing page.
Most importantly, you can test how your campaign will become successful by using hundreds of variables in your wording, timing, and placement. With this flexibility, you have total control of the results of your campaign which makes it a useful strategy for achieving your business goal.
Transparency and Data Analytics
With tools such as Google Analytics, Semrush, and HubSpot, it is now easy for digital marketers to measure the effectiveness of the PPC campaign they developed. By analyzing click-through rates, conversion rates, traffic patterns, and overall return on investment, they know if the strategy is working or needs some immediate changes.
Target Ideal Customers
PPC campaigns are great for targeting your ideal customers and have the potential to reach a wider audience whom you might not have ever connected with. With PPC ads, you can cut out others to reach out to the specific audience that is ready to buy your products and services.
Also, the PPC campaign allows you to bid on keywords that your target audience would search for online. Aside from this, PPC ads allow you to retarget campaigns based on their past online activity or demographics such as targeting visitors who didn’t purchase after landing on your website.
No Algorithm Effect
Google often changes its algorithm about 500 to 600 times every year, which is approximately one or two times every day. This makes getting organic traffic from search engines a bit difficult compared to PPC marketing. When you opt for PPC ads, you don’t have to worry about algorithm changes; all you have to do is just focus on how well your campaigns perform.
Rank With Low Domain Ratings
People use different types of words when searching for something, making keywords competitive and unstable. This also makes it more difficult for a business with a low domain authority to rank better on the search engine page. With PPC advertising, you can easily rank for keywords your audience is searching for no matter your domain ratings.
The Final Thought
PPC marketing is one of the most important tools for brands that want to reach their target audience and increase their visibility. Whether you just started your business or functioning for a while PPC might just be what you need to get an edge on your competition.
Unify Wizards is a digital marketing company that can manage all your PPC campaigns and keyword research for PPC. We keep track of all the digital marketing trends and make your website visible to those looking for the products and services you offer.